Where Beauty Professionals Come Together!

Do You Dream In Color?

Bring color dreams to vivid, vibrant reality! Discover Paul Mitchell’s full spectrum of professional haircolor. Get up close and personal with color’s game-changer, Color Craft™..

Live Beautifully: Next-Level Cutting & Styling Techniques

Experience styles and shapes a cut above the rest! Explore MITCH® men’s grooming, indulge in Tea Tree, and transform cuts and styles with Color Craft®.

Live Colorfully: The World of Vibrant, Dimensional Haircolor

Transform your color dreams into vibrant reality! From Color Craft® to The Demi and POP XG®, experience our full spectrum of pro haircolor.

Live Stylishly: Top Trends in Dynamic Styling & Finishing

Show-stopping looks begin with inspiration…and the right tools! Style smarter with NEURO® tools, the HeatCTRL™ technology of NEURO® Liquid and Invisiblewear’s natural, lived-in styles.

The Art of the Up-Do Hands-On

Tips, tricks and exclusive techniques for standout styling. Monday only, inside of the Paul Mitchell® booth. Ticket price: $69.