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Artist Bios

Olaplex®

In his over 40 years as a hairdresser, Joe has helped thousands of stylists and many professional manufacturers. He worked with one major manufacturer for over 30 years while owning six salons, a beauty supply and a training center. Joe co-authored “Passionate Salon Professionals” with Dr. Lew Losoncy. He was also a contributing writer to “On Becoming A Psy-Cosmetologist”, Dr. Lew’s bestseller. His greatest technical discovery is the use of bond-multiplying chemistry with lighteners and color services. Among Joe’s many clients are Olaplex® and Obliphica Professional®.